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Get to Know Government Agencies and What They Procure

The government spends over $200 billion on goods and services per year. Determining the segment of the government that is right for you is essential. When you are target marketing to the federal government, keep these important issues in mind:

  • Assess your competitive edge.
  • Know what the agency you are targeting purchases.
  • Know how the agency contracts.
  • Familiarize yourself with the agency's operating administration.
  • Focus on opportunities in your niche and prioritize.
  • Make appointments and attend contracting sessions. Network.
  • Be persistent and do a follow-up on each activity.
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See Also: Marketing to the Federal Government

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