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Market Your Capabilities to Specific Agencies

Small companies, which normally have very limited resources for marketing, should give careful consideration to what extent an agency represents a viable market.   It is important not to expend too much marketing effort where the prospect of a contract does not appear likely.   The Small Business Specialist in each contracting office can be of assistance regarding a firm's prospects for doing business with that activity.

The best and most productive marketing approach for the small and small disadvantaged business contractor is "do it yourself."   Do not depend on the Government or others to locate contracting opportunities for you.   Those firms that have reached a very high level of success have done so by their own individual marketing efforts and initiatives.   Consider utilizing the following steps as you embark on your marketing efforts:

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